Need to complete that Buffalo Stance?… look no further than Facebook. Wavey Garms is an e-commerce site dedicated to vintage street-wear. This on-line designer store can only be found on Facebook as the founders Andreas Branco, 25, and his girlfriend, Gabrielle Roberts, 24, needed somewhere to sell on their own niche clothing on a platform that felt familiar and hassle free. Now home to 70,000 members aged mostly between 16 and 30 everyone can be a part of buying and selling their own designer street-wear. The pair are now so successful they are forecasting 80’s and 90’s future trends to the fashion industry.
These guys are mostly into the 80’s and 90’s classics like Moschino, Versace, Ralph Lauren Polo, Tommy Hilfiger and sports brands like Nike, Fila and Lacoste to name a few. Street-wear has become massively popular in the last five years and the high-street has also reflected this look but produced more dumbed down versions. This site certainly doesn’t censor on anything, the pieces are massively sought after and it’s all on a first come first come basis. You find them on Facebook, join the group and can then instantly start shopping. People load their product onto the timeline and you P.M them with payment details, payment is then usually made with a Paypal account.
Growing up in the 90’s this trend just reminds me of hanging around desolate villages of my youth with the not so cool boyz wearing too much hair gel and smelling too much like ‘teenage boy’. YUK. But it’s definitely safe to say that the Wavey Garms crew are having a great time with it… and certainly know how to hold a party… but the sense of nostalgia is too strong. These photographs feel too close to my past-time, fifteen years ago. I can feel myself reminiscing the awkwardness of youth. The confusion of sex, lust and identity all mixed together with misunderstood hormones and desperation to impress.
Nowadays you’ll find this tribe everywhere and without any of the forma misunderstandings, the trend is current, modern yet classic and original. It’s born of style and is backed by music and culture and for now it’s not going anywhere… but I still think that personally I’ll be leaving this trend to the kool kids who either missed it the first time round or are too young to remember.
In the words of Neneh Cherry ‘Gigolo, Huh, Sukka?’
PEACE OUT – Get styled here WaveyGarms